We catalogued all of Prince’s extensive existing content— from YouTube, Facebook, Instagram, his book, and blog.
From there, we handpicked the content we felt would resonate best on LinkedIn, and we revised content to be in a format optimized for LinkedIn’s algorithm.
We started posting 30 per month, to show him the power… Then, we began to scale up month by month from 30 posts to 60 posts, then 90, and now 120 posts per month.